University brand launch Tuesday afternoon
Mississippi State officials are planning the launch this week of an innovative branding initiative aimed at positioning the university for the future. Special festivities are planned for 3 p.m. on Tuesday [Oct. 13] in Lee Hall’s Bettersworth Auditorium.
The invitation-only celebration reflects months of work designed to create a platform that inspires better storytelling and a strong system to tell those stories in compelling and consistent ways throughout the university and beyond.
A livestream of the event will be available online at http://mymedia.msstate.edu/viewer.php?live=ringtrue.
Joining MSU President Mark E. Keenum in presenting the comprehensive strategy will be five distinguished university alumni, including Camille Scales Young, vice president for Cornerstone Government Affairs; Bryan Wilson, managing partner for Tacoma Ag, LLC; Haley Fisackerly, president and CEO for Entergy Mississippi, Inc.; Kevin Robinson, chief meteorologist for WLWT Cincinnati; and Leslie Henderson, co-founder and general manager for Lazy Magnolia Brewing Company.
MSU is Mississippi’s leading university, available online at www.msstate.edu.
